Macau tourism numbers are up through the first quarter of 2017, and that is continued good news carrying out a slight bounce in visitor arrivals throughout the year that is previous.
Macau tourism is once again bustling, but the city is now less reliant on gambling, as tourist attractions like Wynn Palace’s SkyCab pull in new travelers.
China’s gambling zone that is friendly experiencing a comeback of sorts after President Xi Jinping initiated a corruption crusade in 2014 that targeted VIP touring businesses which had been catering towards the mainland’s wealthy. The authorities alleged that high rollers were using Macau and junket operators to maneuver money right out of the nation’s heavily taxed control.
With tens of billions of dollars invested, casino companies had to quickly rethink their marketing strategies. Today, resorts are offering attractions that attract a wider demographic than simply Asia’s elite. And so far, it is working.
The Macao Government Tourist Office expects visitor arrivals to develop five percent in 2017, an increase that is substantial to your 0.8 percent ‘upswing’ the city experienced in 2016.
Keys to Attraction
A study that is new a Macau University gaming researcher has identified nine essential non-gaming facets which can be enticing visitors to go the enclave, and perhaps more importantly, maintaining them coming back.
In a paper titled ‘Play, Shop, Eat, Drink (more…)